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Bing Ads vs Adwords

Jason

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They seem to be the giants in the industry. Which one do you prefer? What have you used? What have you considered using? Does anyone like both to the same degree?
 
Microsoft Ads has 25% of the computer market in the US, but almost no mobile market share. Outside of the US Microsoft has almost no market share. With Bing, we get cheaper CPC's, but lower conversion rates. The quality of traffic seems to be lower, so end of the day Google wins all-round.

For high intent, search is king and right now that king is Google. For display there are numerous alternatives, all are as scam infested as google display ads so you'll feel right at home.
 

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