As a publisher you can use different kinds of ads on your site. If you are using CPC ads, you will be earning for every legit clicks (click coming from genuine user interest). How much you earn depends on how much money the advertise is putting into the ads. Your earning from CPC ads will be basically determined by the CPC rate and CTR. Click Through Rate (CTR) is the percentage of visitors who click on ads displayed on your website. For example, if 100 people visit your site and 10 visitors click on the ads, your CTR is 10 percent. Having a high CTR is very important for earning better from CPC ads, for instance you will earn better if you have 10 percent CTR instead of 5 percent CTR. If you have a lot of traffic but your CTR is low, your earnings will be low.
If you are using CPC ads and if you want to improve your CTR, here are a couple of things you can try:
CTR is largely determined by where your traffic is coming from. If you are getting traffic from search engines, you will probably have higher CTR rate compared to direct traffic. Therefore, to improve CTR your focus should be on building traffic from reputable sources such as search engines and social media platforms. Avoid using PTC (Paid-to-Click), traffic exchange services, or any kind of traffic services as they often result in low-quality traffic that is unlikely to click on ads.
Contextual advertising is very important for improving CTR. Contextual ads means ads that are related to your content, for instance, if your website is about mental health, the ads that appear are related to mental health. When ads match with your content they are more likely to be clicked, thus leading to a higher CTR. You need to have focus keywords ( both primary and secondary keywords) in your content so that advertiser can provide you relevant ads. If ads are relevant, your audience is likely to interact.
If you are using CPC ads and if you want to improve your CTR, here are a couple of things you can try:
CTR is largely determined by where your traffic is coming from. If you are getting traffic from search engines, you will probably have higher CTR rate compared to direct traffic. Therefore, to improve CTR your focus should be on building traffic from reputable sources such as search engines and social media platforms. Avoid using PTC (Paid-to-Click), traffic exchange services, or any kind of traffic services as they often result in low-quality traffic that is unlikely to click on ads.
Contextual advertising is very important for improving CTR. Contextual ads means ads that are related to your content, for instance, if your website is about mental health, the ads that appear are related to mental health. When ads match with your content they are more likely to be clicked, thus leading to a higher CTR. You need to have focus keywords ( both primary and secondary keywords) in your content so that advertiser can provide you relevant ads. If ads are relevant, your audience is likely to interact.
